On June 5th, Stay Sharp Nation gathered at a local gastro-pub and took the first steps in the journey that became Wig Out. All of us were inspired by the various different underground hair movements such as HairBrained’s “Teach In” and “Elevate Hair”. We knew that we wanted to be the group that brought that passion and excitement to Ohio. None of us could have imagined just how amazing our event would be when everything finally came together.
The planning process was a bit chaotic to say the least. As a team of highly passionate hairdressers, we all worked together to pour our creativity into this event. Over the months that followed, we met every other week to discuss ideas and brainstorm new ones such as:
Do we have enough excitement?
What entertainment do we need/want?
Who is our target audience?
Would we rather fill the space or focus on hairdressers?
How do we market the event?
What will we do for food/drinks?
How can we entice more people to attend?
Can we offer continued education for hairdressers?
As our ideas morphed and changed, the event began to get a bit complicated. With so many factors and questions to answer, we approached a pivotal moment for our event. After much deliberation, we decided that the solution was to keep things very simple. Our goal would be to target people like us: hairdressers and any other creative beings who wanted to attend. Amidst the planning and chaos, we had another debate: what will we call it?
We needed something fun, creative, artistic, direct, catchy, easy... to say we were struggling would be an understatement! Every team member threw out multiple many ideas, but nothing felt right. We made long lists of words and phrases, we searched through blogs about naming events, but still nothing stuck. Finally, on a full month later, in the break room at our salon, Wig Out! was named. We all immediately loved it and knew it was the perfect fit for our vision of the night.
Now that we had everything streamlined and simplified, things were finally falling into place and our schedule formed easily:
Wig Out would be held at 934 Gallery on October 20th from 7:00pm-10:00pm
When the doors opened, the first 25 guests to arrive received a swag bag filled with goodies from R+Co, CosmoProf, Salon Centric, Pulp Riot, Joico, and many more.
Live hair demonstrations ran from 7:30pm-8:30pm (from which hairdressers received 1 CE hour)
And the rest of the night was dedicated to laughing, mingling, and enjoying what we put together.
Entertainment was simplified as well, George Brazil and GODDESS spun sweet beats for the event, Heather Taylor of Studio Kin was our photographer, Angela Fortin of I Am Woman Collective our videographer, Land-Grant Brewing provided beer, Inked and Screened designed merchandise, and Pouf Cotton Candy swirled delicious treats.
As the date approached, we each needed to settle on our individual creative directions for the live demonstrations. All of us ended up having very different visions and approaches. Four team members went the hair cutting route and the other four would be completing hair installations. We met together one last time to make sure that all of our game plans fit the mood of the night before easily finding models who were eager to participate.
At last the day was finally here. We brought our models to Virtue earlier in the evening to perp their hair and apply makeup so they would be ready for the live demonstrations later that night. Once all of the prep-work was finished, we changed into our stage attire: head to toe white! The look was out of outside of our comfort zone for some of us at first, but when we came together as a collective team, we were more than satisfied; it was exactly the look we wanted.
Upon arrival at 934 Gallery, we set off to complete different tasks before guests got there. We set up merchandise, assembled the refreshments table, and situated all of our supplies on trays. The DJs had all of their equipment prepared and ready to go. Our models came shortly after and we completed the finishing touches on them as attendees started lining up at the door!
Just before 7:00pm, we opened the flood gates. You could feel the excitement and energy as 934 Gallery filled with people. The swag bags were gone before we knew it and our guests waited in anticipation for the demonstrations to begin. We began live demos right on time. The onlookers took pictures, engaged with the team members, and asked questions about our vision and technical approaches. The haircutters: Allison, Melanie, Sarah, and Kendra all took very different approaches. The hair installations, executed by Kelby, Teake, Lindsay, and Melanie, were vastly different as well. It was an indescribable experience to create live art with so many hairdressers watching.
As the demonstration hour wrapped up, Heather Taylor snapped photos of each of the models individually and as groups as the Stay Sharp Nation team mingled with the attendees. Seeing the finished models together with our completed work was beyond thrilling. We announced our raffle winner shortly after the demonstrations with several prizes; from Starbucks mugs to spray tans. People continued to drink and eat vegan food from The Little Kitchen Truck as the evening came to a close.
Just a few days after Wig Out, Heather sent us some pictures from the evening. They were breathtaking and perfectly captured the magic of the night. Everything had gone better than we could have imagined. It’s fun to look back at our first meeting in June, discussing how we wanted to start something big, something new, something creative and realize; that is exactly what we accomplished. You’ll have to wait to see what we have in store next in 2019!