“Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.” - Brené Brown
As some of you may know, Virtue’s mission is to provide the luxuries of the modern beauty industry without harming animals, the environment, or our health.
That sounds lovely, but how does that translate to a business practice?
Most who are familiar with Virtue already know about the sulfate free products and the all-too adorable cereal box business cards, but another important facet of our mentality is realizing that we have the opportunity to sell healthy values, images and concepts.
Selling a healthy image, especially in the beauty industry, is an unfortunate scarcity.
Beauty is inarguably in the eye of the beholder, but what if we only see images of the unattainable? What happens to us as a society that we compare ourselves to the 5% of the population with the ‘ideal’ body/hair/skin type? Or worse, what happens when we think, say, or post things that are unkind to our fellow woman or man? To quote my favorite vegan of all time, “We focus so much on our differences, and that is creating, I think, a lot of chaos and negativity and bullying in the world. And think if everybody focused on what we all have in common - which is - we all want to be happy” –Ellen DeGeneres.
The goal of the Body Beautiful photo shoot was to provide realistic, healthy images of beauty. Maybe if we can see and appreciate that normal women are just as beautiful as models, we can see a shift in the ideals of beauty.
The models selected are everyday women; a pastry chef, a landscape designer, a midwife. They have also all been vessels for human life. One of them last gave birth 10 years ago, another 6 months ago. They were asked why they wanted to participate:
“I decided to model for this photo shoot to help me feel more comfortable about my post-baby body. It's taken me awhile to feel comfortable again. Although I have a wonderful partner who assures me that I am beautiful every day, growing a human being is quite the feat. It's a struggle when you can't fit into your old clothes, and the stretch marks can be overwhelming. However, I feel like finding a group of women such as this, who encourage you to feel beautiful no matter your size and shape is so incredibly inspiring.”
“I'm 37. Two marriages, three kids, and I'm learning to love me for who I am, where I am. Why should I hide? Because I'm not ‘perfect’? I have lines, stripes, dark pigment spots, but my body represents my life. And I am ready to celebrate my life and be and feel beautiful.”
They were also asked what they want others to know about body image:
“I wish that I wouldn't have been so self-conscious in my younger years. I think society pressures you to be that way, though. I hope that I can instill different views in my children. I want them to realize that their attitude and the way that they treat people are much more important than their physique.”
“I want my children to know that weight doesn't make you, you. As long as you are healthy, active and happy, the number on the scale and your pant size means nothing, it does not define you. You define you.”
“We are all beautiful. As long as we have love for ourselves and love for others we are all beautiful within and that radiates our beauty out.”
When someone sits down in our chair, our job as beauty professionals is to reveal the brilliance that’s hiding behind the self-consciousness in every person. Most stylists would agree that’s the best part of the job; we can see the work of art even before you do.
“You’ve been criticizing yourself for years and it hasn’t worked. Try approving of yourself and see what happens.” –Louise Hay
We had the pleasure of working with the ever talented and always delightful Angela of Angela Fortin Studio Photography. As you can see from these images, she captured every woman’s unique allure. The floral arrangements that complemented the whimsical nature of this shoot, were provided by Plain City Florist. We were thrilled to partner with a small business near the location of the shoot; charming, Chuckery, Ohio.
Post By Monica!