If you have been to Virtue, you already know that all of our products are completely sulfate-free, paraben-free and vegan. Many of our products are even gluten-free. But what exactly does that mean for you? What are these ingredients, and why are they harmful to us?
What are these ingredients?
Have you ever wondered what’s actually in your shampoo? What makes them lather? What makes your hair so soft? The truth is, your shampoo is more than likely filled with harmful chemicals that can damage your hair. These harsh chemicals are called parabens and can also be found in the majority of your cosmetic products (deodorant, lotions, makeup). Sulfates are cleansing and lathering agents, meaning they are what makes your shampoo bubble, giving the illusion of clean hair. While there is no scientific research on this theory yet, sulfates and parabens are also linked to cancer.
Why are they so harmful?
Sulfates breakdown the proteins in the hair, proteins that your hair needs to remain healthy. Sulfates can leave a thick residue on the hair, which is why your hair seems so ‘soft’ and ‘clean’ after using these products. Sulfates can dry out your hair and scalp, causing irritation. A big issue with sulfates is the fact that they are not color protectant. Wether you’re a nice natural color or a fun vivid color, the sulfates can wash the color right out. As a hairstylist, I always recommend a sulfate free shampoo and conditioner to guests.
Parabens are put into most of our beauty products so they are able to have a shelf life. They are said to mimic estrogen in the body, which is why it is said to be linked to breast cancer. It is also said that parabens can be stored in the body for long periods of time, which in turn can cause health risks over time.
How can I avoid them?
When searching for the correct shampoos and conditioners, the labels won’t just say ‘sulfate’ and ‘paraben.’ They will always have a prefix before them such as ‘calcium sulfate.’ Products free of these chemicals will say ‘sulfate and paraben free.’ Again, as a hairstylists, I always suggest buying your products from a salon or other beauty stores, as these products come straight from the company.
Because we believe in nourishing our guests with health-conscious ingredients at Virtue, cutting parabens, sulfates and gluten in addition to animal products is an obvious choice for us. If you have any questions, feel free to ask us the next time you visit!
By Kelby and Cayla